Having a dedicated mobile app for your business is a great way to reach more audiences across the globe. Businesses who take advantage of the boom in mobile use know there is much to be gained from building and promoting a good mobile app.
However, design an app for mobile does have its constraints. For one thing, designing for such a small screen size, often not more than six inches in length, means you don’t have much to work with.
What you want to come up with is an app that new users will intuitively understand and old users won’t get bored with. Here are four guidelines to help you achieve that.
1. Know your user.
Knowing your target user makes it easier for you to determine how your users will use the app. This helps you design a user interface that best fits your users’ personalities and actions. One of the best ways to do this is to conduct user testing often.
2. Keep things simple.
A simple app doesn’t always mean a minimalist design. While it pays to keep clutter out, a simple app means your users should be able to use the app in as few steps and little time as possible. If you still need to include detailed guides or instructions, you’re not making things simple enough.
3. Make it familiar.
Use common gestures and navigation patterns that your users already know. Mobile gestures such as touch, swipe, double-tap, and pinch and zoom are becoming common functions in most mobile platforms.
4. Know your target platforms.
Read the iOS and Android user guidelines to help you understand the operating system you’re developing an app for. Find out what apps make it to the top lists for each platform and examine their designs to see what makes users love them.
Building a mobile app is technical stuff. If you don’t have the experience, it’s best to hire a professional mobile application developer in Denver than winging it. After all, if you’re going to invest money in an app, it’s best to put it where you know you’ll get good results.