The battle for customer attention is a huge part of doing business. You don’t want customers passing you over for a competitor. But you can’t just wait for them to take notice; you have to do what you can to be noticed.
Here are some suggestions on how to do this.
Appreciate your customers
Customer appreciation is an important step in being able to keep them. Of course, the best way to show this is by giving them flawless products and services that they are likely to stay loyal to and even recommend to their friends. But another way to show your customers that you care is by giving them gifts. With freebies and giveaways, you show them your appreciation and also remind them about you so you stay top of mind. Even better, customise those gifts. Let’s say you want to give them a decorative plate or cup, make it special. Have it done by companies like Winward Engineering LTD with metal spinning in the UK. For VIP customers, you can even have the giveaways engraved with their name.
Design an app
By now you probably already know how important a website is for any business. What you probably don’t know just yet is how much more mileage you can get if you had your own app, downloadable via your website or through the Apple App Store and Google Play. If you want to stay top of mind you’ll be hard-pressed to find a better way; people never stray too far from their beloved smartphones and an app is your own way of staying there with them.
Strive to keep your existing customers
Whenever you do something, like change the specs of your products, don’t forget to consider how this will affect your existing customers. Remember that it costs twice as much to win a new customer than to retain an old one. Always keep your old customers in mind; they are, after all, the ones who gave you a taste of initial success.
You can win the battle for customer attention if you know what you’re doing. Follow this advice and might just win more customers than you thought possible.